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Shopping online is big business. Amazon, E-bay and Paypal are household names and consumers are comfortable buying online.
If you want to take credit card transactions from your website and don't have Merchant Status, with all the jumping through hoops and wrangling with banks that involves, then the easiest and best option is Paypal. Paypal (the payment processor for e-bay) handles the secure transactions so you don't have to.
With no set-up costs and low transaction rates Paypal is a safe option for start-ups keen to keep their initial investment as low as possible.